Stop fixing error messages. Start fixing systems.

How to fix systems, not just copy

5 hrs ago • 

Mansi Goel

5 strategies for getting system fixes approved (when engineering says no)

From "copy"writer to systems thinker: Your playbook for organizational advocacy

8 hrs ago • 

Mansi Goel

November 2025

The three audiences framework: Writing for everyone at once

How to serve new users, returning users, and power users without cluttering your interface

Nov 27 • 

Mansi Goel

1

What native English speakers get wrong about ‘simple’ language

Why your outsider perspective is actually your superpower

Nov 21 • 

Mansi Goel

1

2

The if-then-else framework for UX copy decisions

How to make defensible content choices using logic instead of opinion

Nov 14 • 

Mansi Goel

1

2

2

Starting fresh: A bounty of frameworks and systems for Content Designers

A year away, a baby, and a better plan for what comes next

Nov 11 • 

Mansi Goel

May 2024

Being the first & sole UX Writer: A solo act with big impact

Bonus: 30-60-90-day plan Notion template (Free to duplicate and use)

May 7, 2024 • 

Mansi Goel

2

6

1

February 2024

Concept model vs. Content model: Making sense of the buzzwords

Explore the key differences between concept and content models in UX design, and how to leverage them for better UX outcomes.

Feb 2, 2024 • 

Mansi Goel

1

1

January 2024

I’m taking the no-paid-subscribers road (Why, you ask?)

My journey from monetising to liberating my newsletter

Jan 26, 2024 • 

Mansi Goel

1

Error messages that don't frustrate users

A Guide to user-friendly communication

Jan 19, 2024 • 

Mansi Goel

2

Save the date(s): Must-attend UX conferences & talks inside!

Time to unlock learnings, networks and growth.

Jan 12, 2024 • 

Mansi Goel

1

December 2023

2023 Wrapped + Plans for 2024

Help me help you pick my brain

Dec 29, 2023 • 

Mansi Goel

1